Fashion Photographers Inez van Lamsweerde, Vinoodh Matadin with animator and illustrator, Jo Ratcliffe created this short for Balmain featuring Kate Moss sqirming on a sofa in aid of their A/W 11 collection
snaps to my friend @stephaniejdove who sent this video my way
Here is the campaign shot:
and, here are previous campaign shots, notice the composition is almost identical between each shot, nice.